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Our team of prfessionals has developed a reputation for providing solutions to complex problems.

We specialize on serving Northern California. Our offices have the correct products for the correct installation in our area of service.  

Contractors and Installers

Electrical contractors and professional installers will benefit from our commitment to fast, accurate order fulfillment.  
We offer job-site delivery and 24/7 emergency service
So whether your project is large or small, get the quality products you need with the convenience you expect from GENERAL.

MRO Professionals

Maintenance, repair and operations professionals will benefit from dedicated specialist that will show you the latest technologies available to make your facilities more reliable and efficient.
Let us show you how to cut costs and conserve energy with our free energy audits, energy-efficient products and lighting design expertise.

Project Managers

Our dedicated project specialist work as a team with Industrial and commercial construction project managers and engineers  to save you time and money with recommended product packages that meet project specifications.
We can manage labor-saving products at competitive prices that help your project stay on schedule and on budget.


Original equipment manufacturers have relied on us for over 30 years to deliver solutions when they need it most.
Extensive inventory, specialized products, and rapid response team are part of the services we offer to the American manufacturers located in our areas of service.
You can't afford to be down, and GENERAL will not let you down.